What are “audience badges” for? The Center for Humanities Communication believes that effective communication with the public about the humanities can be enhanced through clarity and transparency about intended audiences–for example, what groups in the “public” a writer especially hopes to reach.
Below are badges (and sets of badges) that CHC creators can individually or in combination place in documents and other materials to declare their primary intended audiences.
The first set of badges below is a cumulative library of possible intended audiences. Below that are sets that include specific groups of badges for audience types. New badges and sets will evolve as the CHC continues its work.
In the WordPress editor interface (the “Gutenberg” or “block” editor interface), each set of badges consists of a “row” block containing (1) an image (“primary-intended-audience-label-130px.png”), and (2) a buttons block containing individual buttons representing audience badges. The buttons block is set at a “fixed” width of 60vw. To add a button, position your cursor in a button, click on the vertical three dots 
at the right of the menu that appears, and select “Add after”. That will generate a new button to the right whose label you can fill in.
Cumulative Badge Set
General Public (including mediators communicating to the public)
The Education Public
Underrepresented Racial/Ethnic/National Origin/Gender Groups (in U.S.)
Age Groups (as known in U.S.)
Humanities Professionals
Humanities Disciplines
Humanities Professionals + Humanities Leaders + Higher Ed Administrators + Other Professional Communicators + Funders
(originally created for the “Briefing Kit” for the CHC convening on Sept. 6, 2024)
GLAM Sector
Creatives
White Paper Audience
(This set was created for CHC’s White Paper for the NEH, 2025)