What are “audience badges” for? The Center for Humanities Communication believes that effective communication with the public about the humanities can be enhanced through clarity and transparency about intended audiences–for example, what groups in the “public” a writer especially hopes to reach.
Below are badges (and sets of badges) that CHC creators can individually or in combination place in documents and other materials to declare their primary intended audiences.
In the WordPress editor interface (the “Gutenberg” or “block” editor interface), each set of badges consists technically of a “row” block containing a “buttons” block (with individual “button” blocks inside them). To add a button, position your cursor in a button, click on the vertical three dots 
at the right of the menu that then appears, and select from the choices “Add after”. That will generate a new button to the right whose label you can fill in.
The first set of badges below is a cumulative library of possible intended audiences. Below that are sets that include specific groups of badges for audience types.
New badges and sets will evolve as the CHC continues its work.
Cumulative Badge Set
Primary Intended Audience
General Public (including mediators communicating to the public)
Primary Intended Audience
The Education Public
Primary Intended Audience
Underrepresented Racial/Ethnic/National Origin/Gender Groups (in U.S.)
Primary Intended Audience
Age Groups (as known in U.S.)
Primary Intended Audience
Humanities Professionals
Primary Intended Audience
Humanities Disciplines
Primary Intended Audience
Humanities Professionals + Humanities Leaders + Higher Ed Administrators + Other Professional Communicators + Funders
(originally created for the “Briefing Kit” for the CHC convening on Sept. 6, 2024)
Primary Intended Audience
GLAM Sector
Primary Intended Audience
Creatives
Primary Intended Audience